This week, we announced the new Motorola Media Engagements Barometer research that reveals the rapidly changing behavior of consumers when it comes to content from TV, video and the Internet.
As consumers are given more content choices across multiple platforms, it’s obvious they are demanding that content adjust to their lifestyle. The increase in content consumption and desire for new services represent a great opportunity for service providers. Some of the key findings of the research include:
- Americans are spending 21 hours per week in front of the TV. This is 6 hours more than the global average of 15 hours per week
- Globally and in the U.S., there is strong interest in Social TV, a service that blends TV viewing and social media together for consumers. In fact, interest grew by more than 1.5 times — to 64 percent from 32 percent last year
- With increased TV viewing on smartphones and tablets (69% globally, 23% in US), consumers have indicated that they want greater flexibility from their content
- Converging home devices and home automation are a big interest with nearly a third of the global and US-based respondents saying they would like a Connected Home
For more info, check out our announcements and fact sheets broken out per region here.