This week, we announced the new Motorola Media Engagements Barometer research that reveals the rapidly changing behavior of consumers when it comes to content from TV, video and the Internet.
As consumers are given more content choices across multiple platforms, it’s obvious they are demanding that content adjust to their lifestyle. The increase in content consumption and desire for new services represent a great opportunity for service providers. Some of the key findings of the research include:
- Americans are spending 21 hours per week in front of the TV. This is 6 hours more than the global average of 15 hours per week
- Globally and in the U.S., there is strong interest in Social TV, a service that blends TV viewing and social media together for consumers. In fact, interest grew by more than 1.5 times — to 64 percent from 32 percent last year
- With increased TV viewing on smartphones and tablets (69% globally, 23% in US), consumers have indicated that they want greater flexibility from their content
- Converging home devices and home automation are a big interest with nearly a third of the global and US-based respondents saying they would like a Connected Home
For more info, check out our announcements and fact sheets broken out per region here.
Filed under: MEB 2010, MEB 2011, research, Social TV, TV, Video
[...] recent Motorola study found that more than 69 percent of people, globally, watch TV on a device other than their [...]
[...] also shows that Americans value cable TV and satellite TV above most other services. According to December 2011 figures from Motorola, Americans are spending 21 hours per week in front of the TV. And although only 44% of the Deloitte [...]
[...] A recent Motorola study found that more than 69 percent of people, globally, watch TV on a device other than their television. [...]
[...] A recent Motorola study found that more than 69 percent of people, globally, watch TV on a device other than their television. [...]
[...] A recent Motorola study found that more than 69 percent of people, globally, watch TV on a device other than their television. [...]
[...] A recent Motorola study found that more than 69 percent of people, globally, watch TV on a device other than their television. [...]
[...] A recent Motorola study found that more than 69 percent of people, globally, watch TV on a device other than their television. [...]
[...] A recent Motorola study found that more than 69 percent of people, globally, watch TV on a device other than their television. [...]
[...] A recent Motorola study found that more than 69 percent of people, globally, watch TV on a device other than their television. [...]
[...] A recent Motorola study found that some-more than 69 percent of people, globally, watch TV on a device other than their television. [...]
[...] A recent Motorola study found that more than 69 percent of people, globally, watch TV on a device other than their television. [...]
[...] A recent Motorola study found that more than 69 percent of people, globally, watch TV on a device other than their television. [...]
[...] Globally, 69% of us are already watching TV on devices other than the television and (according to Kantar Worldpanel Comtech), more than 30 million Americans own a tablet. [...]
[...] Globally, 69% of us are already watching TV on devices other than the television and (according to Kantar Worldpanel Comtech) more than 30 million Americans own a tablet. [...]
[...] reciente estudio de Motorola detectó que más del 69 por ciento de las personas, en todo el mundo, miran televisión en un [...]
[...] screen resolutions, streaming protocols, and DRM requirements have made it difficult to reach a broad mobile audience with a quality video experience. A content provider might need one or two high-resolution streams, [...]