TV is evolving. It’s becoming more mobile, more connected and more readily available than ever before. This convergence is changing how we get our TV fix and what that consists of. Few of us are content to simply watch TV on a TV anymore.
We’re tweeting, commenting, seeking and making recommendations, discovering new content, and more. Our behavior is creating a whole new ball game in content delivery and entertainment, and Motorola is at the forefront of the technology that’s making it possible. For example, new products like Televation and DreamGallery are giving us rich, multi-screen experiences that are easy to navigate and simple to use.
We recently conducted a Media Engagement Barometer—fancy words for a study on how people are using media—which provided some good insight on how and why TV is evolving:
- The 2011 research discovered a nearly five-fold increase from 2010 in U.S. TV viewing taking place on smartphones—23 percent are currently watching mobile TV on their smartphones up from only 5 percent just a year ago. And, it’s highly addictive, with those participating in mobile TV viewing doing it 3+ times a week.
- Americans are still watching a lot of TV – spending 21 hours per week in front of the set—2 hours more than last year – and 6 hours more than the global average of 15 hours per week.
- More than half (61 percent) of global respondents say they have already discussed a TV program with friends via a social network, and the trend is only expected to continue.
In summary, we’re watching more TV. We’re spending a lot of that viewing time on mobile devices. And our TV time is beginning to overlap and interplay with social networking.
CES is sure to showcase new innovations that address those trends. We’ll be there with Motorola Televation and DreamGallery, among others. These are just a couple of the latest innovations you’ll see from Motorola. What do you expect to see at CES 2012? Stay tuned for an action-packed show!