FourthWall Media announced today an agreement with Motorola Mobility today in a release to utilize FourthWall’s EBIF Platform for Motorola set-tops and FourthWall’s AirCommand solution, both for Motorola Medios, a multi-screen service management software suite for the cable industry. The Motorola Medios MultiScreen Service Management Software Suite helps service providers automate and simplify video management and [...]
Filed under: EBIF, Medios, QAM, set tops | Leave a Comment »
Just last week Canoe made headlines with the news that companies can now buy interactive ad inventory for cable TV on a national basis. However, Comcast wants to highlight the fact that it’s already been successful with interactive ads on a regional basis. In this case, interactive ads (EBIF-based) are request-for-information applications. Viewers see an ad [...]
Filed under: Advertising, Comcast, EBIF | 1 Comment »
Canoe Ventures has been laying low since a bout of frenetic activity in 2009, but the organization, charged with creating an advanced advertising platform for the cable industry, finally has some news to celebrate. Canoe CEO David Verklin has announced that five cable networks are now taking orders for national interactive ad placements. The two [...]
Filed under: Advertising, Cable, EBIF | 2 Comments »
Canoe marked an important commercial milestone last week with the launch of the first interactive TV ads in Comcast and Time Warner Cable markets. Although details are scarce, we do know that the potential footprint for these ads is pretty wide. As of last month, the public tally of EBIF set-tops from Motorola in Comcast [...]
Filed under: Cable, EBIF | 4 Comments »
If you’ve followed the TV tech industry at all, you know the difficulties associated with getting interactive television apps to market. Technologists and marketers have held out the promise of iTV for years with little to show for it. But slowly that’s changing. Two years ago CableLabs and Comcast put tru2way (aka OCAP) front and [...]
Filed under: Advertising, Cable, Comcast, EBIF, OCAP, Time Warner, Tru2way, TV, Verizon | 3 Comments »
