What good are your favorite TV shows, songs and photos if you can’t share them? Motorola Mobility’s Larry Robinson discusses how the company has opened the floodgates for content delivery and sharing. He highlights the company’s efforts to transform DVR recording units into home video gateways, designed to stream content to other IP-connected devices in the home.
The way we consume content has certainly changed as we grow more and more attached to our second screens. In fact, survey results show that the average Super Bowl viewer will check their mobile device up to 10 times during the game and almost a third of viewers will have their devices in hand while they watch the big game! Specifically, advertisers are leveraging social media as an opportunity to advocate their brands and keep viewers engaged. The value of these channels can be seen in Facebook’s public filing this week as the company seeks to raise a whopping $5 billion. Do you plan on using Facebook or Twitter during the big game?
1. Motorola’s New Strategy Brings Content to your Tablet (Jan. 28) By Jillian, PadGadget: Motorola has the details on how they would change the face of DVRs by replacing those recording units with home video gateways designed to move content between all of your devices and technology (including gaming consoles, computers, tablets, smartphones or other set-top boxes).
2. Super Bowl Viewers Will Check Phones 10 Times During the Game (Feb. 1) By Sam Laird, Mashable: Nearly half of Super Bowl XLVI viewers will check their mobile device as many as 10 times during the game, and almost a third of viewers under age 45 will watch the game “with device in hand.”
3. Super Bowl advertisers seek buzz on social media (Jan. 29) By Yinka Adegoke, Reuters: In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well.
4. Facebook Seeks to Raise Up to $5 Billion in Biggest Internet IPO on Record (Feb. 2) By Brian Womack, Bloomberg: Facebook Inc., the social-networking website that in eight years changed the way the world communicates, filed to raise $5 billion in the largest Internet initial public offering on record.
5. TV’s Next Target: 4K Displays (Jan. 30) By Todd Spangler, Multichannel News: The next big leap in high definition TV is so eerily realistic, watching it is almost like looking out a picture window.