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Motorola Mobility Booth Photos @ CES 2012

Motorola Mobility is showcasing its lastest innovations in home and mobile devices at CES this week. Check out some photos from our booth below or, if you are at the show, stop by and see us in booth #8644.

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Fourthwall Media EBIF Platform Connects Companion Devices to Motorola Set-tops

FourthWall Media announced today an agreement with Motorola Mobility today in a release to utilize FourthWall’s EBIF Platform for Motorola set-tops and FourthWall’s AirCommand solution, both for Motorola Medios, a multi-screen service management software suite for the cable industry.

The Motorola Medios MultiScreen Service Management Software Suite helps service providers automate and simplify video management and delivery, content marketing, interactivity and network management through a cost-efficient, flexible system of powerful but easy-to-use applications. Integrating AirCommand into Medios enables operators to deploy subscriber experiences that have been limited to IP-capable set-tops only. Now, any EBIF-capable set-top, including the sizeable deployed base of legacy QAM set-tops, can provide subscribers with true next-generation experiences without having to transition to IP.

Read more in today’s announcement here

Global Village Telecom Launches Motorola EDGE Manager

Motorola Mobility announced today that Global Village Telecom (GVT), a Brazilian telecommunications provider, has selected Motorola’s EDGE Manager, part of Motorola’s EDGE Service Assurance software portfolio, to provide remote management and whole home service assurance to its high-speed internet customers. 

In addition to proactive monitoring and automated preventive maintenance updates of deployed customer gateways or other equipment, help desk agents will now also be able remotely access and support customer home networks real-time while the customer is on the phone, greatly speeding up the diagnostic process, shortening the support call and in many cases avoiding the need to dispatch a technician to the customer location. This will result in more satisfied customers and also in operational support cost savings for GVT. Customers can now manage their entire home network from a single platform while also allowing greater troubleshooting capabilities for a simplified, comprehensive converged media experience.

Motorola Mobility Users Conference: Sharing the Vision

This week in San Diego, we are meeting with our customers and industry peers to discuss the latest trends, new technology innovations and share ideas on how to breakthrough today’s challenges. Front-and-center to the discussion will be around the shift to IP, but we’ll also focus on a multitude of changes facing the industry and hear from Motorola executives, customers and industry thought leaders outlining solutions for each challenge. Of course, we’ll be showing off innovations from us for example – Motorola Televation, Motorola Medios Software Suite, 4Home Solutions and MPEG-4 encoding solutions.

The conference kicks off with Motorola Mobility’s president, Dan Moloney, sharing his vision for how Motorola is approaching today’s industry challenges and offer his perspective on the future of converged media experiences. Guest speakers include a couple of our customers and Shelly Palmer, host of NBC Universal’s “Live Digital with Shelly Palmer.”

Senior leaders, John Burke, Joe Cozzolino and Larry Robinson from our Converged Experiences, Network Infrastructure and Home Devices businesses respectively will be sharing the stage with Rob McLaughlin, senior vice president and general manager, Global Home Go-to-Market, outlining solutions to meet today’s industry demands. We’ll also hear from our Chief Technology Officer Geoff Roman on trends transforming our industry and his vision for what’s next, and Vice President & General Manager of Video Processing Solutions, Kevin Wirick, on the evolution of digital video and multi-screen experiences. Follow our blog, Twitter and check out YouTube for insight and video from the User Conference.

Delayed gratification holding the industry back

One of the many dichotomies discussed at this years’ Connected Home Summit in London ran something along the lines of ‘why must consumers undergo a negative experience before they can experience a positive one?’ 

 Indeed, all too often, consumers have to go through the pain of setting up a complex pieceof new kit before they can begin to enjoy many of the life-enhancing qualities. When they spend a sizeable chunk of their salary on a HD, super-size flat screen TV, they have a right to expect that all they need to do is plug it in and switch it on when they get it home.

Competition in this industry may be fierce, but consideration must be given to the consumer who needs to master the new product before they can begin to enjoy it. The manufacturer with the most consumer-friendly out-of-the-box user experience will gain the most.

By the same token, service providers have to ensure the set-up user experience is simple and problem free for the subscriber, a task that is becoming more complex as TV goes beyond the set top to other devices connected over a home network.  The device that can be used with their service will be linked to their brand regardless of whether they have supplied them or not. Remote device management tools and customer self-help tools such as Motorola EDGE are a great help in improving the customer experience and reduce support costs. And there are cost savings too – for instance, user-friendly set top boxes that can be self-installed by the customer, represents massive savings in deployment costs for the service provider.

Until the industry as a whole takes this issue on board, companies that pass on that complexity are delaying gratification not only for the consumer, but for themselves,too.