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Converged Experiences in Two Words

Yesterday’s Parks Associates “Connections” event in Santa Clara celebrated the analyst firm’s 25 year anniversary and featured Motorola Mobility’s David Grubb III as the welcome session keynote speaker.  The vice president of architecture and strategy for the Converged Experiences business, David discussed how these experiences are coming to fruition and the benefits to consumers. 

With three key ingredients in place – converged networks, services available via IP and application-capable mobile devices – the converged experiences landscape emerges.  While this enables “anywhere, anytime” access for consumers, what does it really mean in terms of practical usage?

“If you were to sum it up in two words, it would be ‘tablet TV,’” said David. 

He went on to share a few details on Motorola’s new Televation and Medios Xperience offerings, which were announced recently at The Cable Show that offer live TV streaming to a tablet anywhere around the home (Televation) and the tablet as a remote control/alternate content provider (Xperience). 

He also discussed the recent reports in the media touting cord-cutting/cord-shaving as a significant issue in the industry.  David rebuked those claims with some figures showing how the Internet really isn’t there yet in terms of delivery and bandwidth, ultimately demonstrating that traditional delivery mechanisms will continue to be very important for a long time to come.  Additionally, the “media omnivore” consumers who will subscribe to any and every content delivery mechanism are growing in number with the proliferation of “anywhere, anytime” content.    

Ultimately, David reiterated that converged experiences need to be friendly and valuable to consumers, not overwhelming and complicated.  The industry’s greatest challenge will be to gracefully evolve networks and services to deliver these new and exciting offerings.

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Social TV Experience

People are busy, which is why it’s no surprise that TV viewers often multitask while enjoying their favorite shows. Market research has shown that 4 out of 5 consumers with access to mobile Internet companion devices are already using them while watching shows on their main TV screen.

With that in mind, Motorola is working on a new software offering that would provide a social TV watching experience to consumers in a more direct, efficient manner. The offering will leverage this convergence of technology, community and entertainment allowing for a more enjoyable and personalized media experience.

While watching your favorite program on your main TV, you could also access complimentary behind-the-scenes content on your Motorola XOOM or other tablet – think a choreography rehearsal for “Glee” – while watching the show simultaneously, or purchase the DVD box set or other products, or even earn points by checking in and watching or rating shows, redeemable for coupons or discounts on merchandise.

Social networking will also play a pivotal role on the new application. Whether you are participating in Late Night with Jimmy Fallon’s Twitter hashtag game or updating your Facebook status about a horrible call during March Madness, the social TV experience will allow consumers to seamlessly participate in all leading social network platforms via companion devices.

What would you do with an integrated social TV experience? What types of complimentary content would you want to see?

Check out today’s press release to learn more about Social TV