Posted on August 26, 2010 by Mari Silbey
Jeff Baumgartner reports today that Comcast is ready to start deploying switched digital video in the Philadelphia market using Motorola technology. After stalling out back in 2008, SDV has made a comeback in recent months. In June, Motorola announced an SDV rollout with Charter Communications, and Charter says it plans to have SDV in 60% of its footprint by the end of the year. Comcast, meanwhile, has had Motorola technology at the ready since October 2007. However, the cable operator put switched digital video on the back burner in 2008 in order to focus on DTA deployments. Returning to SDV now, Comcast plans to start rollouts in 2010, with broader deployments in 2011 and 2012.
Interestingly, Jeff points in his article to the idea that Comcast could use switched digital technology for 3D content, and as a way to migrate to IP delivery. In the short term, Comcast has said it wants to free up enough bandwidth to offer more than 150 HD channels.
Filed under: 3D TV, Bandwidth, Comcast, IP, Motorola News, Switched Digital | 1 Comment »
Posted on July 26, 2010 by Mari Silbey
Timed to coincide with the Independent Show kicking off today, Motorola has announced a new hosted switched digital video solution for small, independent cable operators. The idea is to provide SDV benefits to operators who don’t have the necessary equipment to do switched digital on their own. In an effort to stay competitive, particularly with their HD offerings, smaller providers are feeling the bandwidth crunch as much as their larger cable brethren. However, there’s a cost barrier in implementing SDV, and sometimes a barrier in managing the day-to-day operations of a switched network as well. The new hosted SDV solution aims to reduce significantly both the cost and complexity of switched digital video, making it possible for independent operators to reclaim bandwidth and expand their services to meet subscriber demand.
The really interesting part about the new SDV offering is how it works. Motorola operates the NAS-RAC system out of San Diego, which provides access to a DAC and associated equipment to independent operator customers through a VPN. The SDV solution works in the same way, with the primary switched digital equipment hosted and managed by Motorola out of NAS-RAC. Operator customers still deploy and maintain the edge QAMs in their individual systems, but they don’t have to take on the cost or hassle of adding new SDV-specific hardware. [Clarification note: the hosted SDV solution also works for operators with their own small DACs who want to offload only the SDV infrastructure components.]
Prior to launch, the hosted SDV solution was tested extensively in Motorola labs. If you think of an average NAS-RAC system as supporting two thousand set-tops, the number of channel changes during peak usage time nets out at about twenty channel changes per second. The new SDV system, however, was tested at up to twenty five times that rate. That means the hosted solution can support up to five hundred channel changes per second, more than enough for any real-world deployment.
Filed under: Bandwidth, Motorola News, Networks, Switched Digital | 1 Comment »
Posted on June 29, 2010 by Mari Silbey
We’re likely to hear more about tuning adapters in the coming months as cable operators ramp up their switched digital video rollouts. And there’s more proof today that those ramp-ups are far more than rumor. According to comments by the NCTA, five of the largest US cable companies are already deploying tuning adapters, meaning they’ve also already implemented SDV in their networks. And Jeff Baumgartner reiterates that Comcast has aggressive SDV plans for this year and 2011.
Cable’s resurgent interest in SDV is causing some controversy among providers of retail set-tops that use CableCARDs. The pool of subscribers with these retail CableCARD devices, however, is still relatively small. In contrast the additional bandwidth that operators stand to gain from SDV is significant, particularly in light of HD and upcoming 3D demands. It’s a trade-off cable companies are willing to make.
Filed under: Bandwidth, Networks, Switched Digital | 2 Comments »
Posted on June 14, 2010 by Mari Silbey
The topic of how operators use viewing data from set-tops has long been a controversial one. Despite the widespread use of user tracking technologies online – or perhaps because of them, and the resultant privacy debates – service providers have been reluctant to pursue aggressive set-top data mining strategies. However, as Todd Spangler at Multichannel News notes, that doesn’t mean they’ve avoided data mining altogether. They’re just walking a very fine line to keep users, government, and advertisers happy.
On a less controversial note, there are very basic geographic viewing trends that are easy and useful to track as operators determine the best uses for switched digital video. After writing last week about the resurgence of SDV, I continued digging to see what I could find out from actual deployments. Not surprisingly, providers make decisions about which channels to switch on a market-by-market basis. There are certain rules of thumb, like the farther south you travel, the fewer Spanish channels are moved to a switched tier. But operators sometimes tweak their SDV settings on a weekly basis depending on the habits of any given market. Viewing data certainly comes in handy as service providers try to maximize the amount of bandwidth they can re-farm for more HD content today, and other advanced applications in the future. And that’s something everybody wants: subscribers, operators, and advertisers alike.
Here are a few more examples from the Multichannel article on how set-top metrics are being used today.
- Time Warner Cable, Charter L.A., Dish and others are providing internal set-top data as a sales tool for local ad reps
- Simulmedia analyzes anonymous data from 15 million set-tops to improve the effectiveness of tune-in programming spots
- TRA’s 370,000-household database cross-references set-top data from TiVo and others with purchasing data from retailers’ frequent- shopper cards
- Canoe Ventures will track viewer response to request for information spots, set to debut in June
Filed under: Bandwidth, HDTV, Switched Digital, TV | 1 Comment »
Posted on June 9, 2010 by Mari Silbey
The buzz on switched digital video has slowly risen to a fever pitch again over the last few months. After initial excitement back in 2007, enthusiasm for the technology waned in the wake of DTA success, and regulatory concerns around the tuning adapters needed to make SDV work with retail DVRs. Now SDV is making a comeback. Motorola announced this morning that cable company Charter is deploying Motorola’s switched digital solution and has a goal to launch SDV in 60% of its footprint by the end of the year.
At the Cable Show last month, I heard unofficially that SDV is gaining popularity again across the cable industry. In fact, the technology has never gone away, but operators haven’t used it in recent years for its bandwidth-saving attributes. With increasing consumer demand for capacity, however, SDV is being reconsidered for its ability to extend bandwidth. More bandwidth means room for more HD content and higher broadband speed tiers.
Stay tuned for further details on the resurgence of switched digital video. I’m working on getting more answers in the coming days.
Filed under: Motorola News, Switched Digital, Uncategorized | 5 Comments »