If you’ve followed the TV tech industry at all, you know the difficulties associated with getting interactive television apps to market. Technologists and marketers have held out the promise of iTV for years with little to show for it. But slowly that’s changing. Two years ago CableLabs and Comcast put tru2way (aka OCAP) front and [...]
Filed under: Advertising, Cable, Comcast, EBIF, OCAP, Time Warner, Tru2way, TV, Verizon | 3 Comments »
Several cable head honchos got together this morning for the SCTE opening session moderated by Leslie Ellis. The panel included Charter CTO Marwan Fawaz, CableLabs CEO Paul Liao, Rogers engineering SVP Dermot J.A. O’Carroll, and Bresnan VP Pragash Pillai. Among the topics discussed, IP delivery was the headliner. How do you reconcile Tru2way and IP? [...]
Filed under: Cable, Internet, IP, IPTV, Networks, Tru2way, TV | 8 Comments »
Even as tru2way held the spotlight at The Cable Show this year, EBIF was equally present, and perhaps even more top of mind for MSOs. If tru2way is the gold standard, then EBIF is the currency you can use to cash out quickly. Part of the evidence on site included a number of EBIF applications [...]
Filed under: Cable, Cable Show 2009, Comcast, Time Warner, Tru2way, TV, Verizon | 7 Comments »
Interactive TV got a bad name back in the nineties when poor execution (and financial meltdowns) took all of the momentum out of the iTV movement. So some people are quite reasonably skeptical when the topic of interactive television comes up today. Fortunately the environment – from technology standards to market competition – has changed [...]
Filed under: Cable, Cable Show 2009, Comcast, Time Warner, Tru2way, TV | 8 Comments »
This just in: Motorola and Time Warner Cable are working together to deploy the cable industry’s first tru2way multiroom DVR solution. Motorola started developing this home networking technology literally years ago, but it’s the advent of tru2way that has made it appealing for cable operators to deploy. More to come on this subject…
Filed under: Cable, Cable Show 2009, DVR, Motorola News, Tru2way | 1 Comment »
