Posted on January 9, 2012 by Motorola Mobility Home
TV is evolving. It’s becoming more mobile, more connected and more readily available than ever before. This convergence is changing how we get our TV fix and what that consists of. Few of us are content to simply watch TV on a TV anymore.
We’re tweeting, commenting, seeking and making recommendations, discovering new content, and more. Our behavior is creating a whole new ball game in content delivery and entertainment, and Motorola is at the forefront of the technology that’s making it possible. For example, new products like Televation and DreamGallery are giving us rich, multi-screen experiences that are easy to navigate and simple to use.
We recently conducted a Media Engagement Barometer—fancy words for a study on how people are using media—which provided some good insight on how and why TV is evolving:
- The 2011 research discovered a nearly five-fold increase from 2010 in U.S. TV viewing taking place on smartphones—23 percent are currently watching mobile TV on their smartphones up from only 5 percent just a year ago. And, it’s highly addictive, with those participating in mobile TV viewing doing it 3+ times a week.
- Americans are still watching a lot of TV – spending 21 hours per week in front of the set—2 hours more than last year – and 6 hours more than the global average of 15 hours per week.
- More than half (61 percent) of global respondents say they have already discussed a TV program with friends via a social network, and the trend is only expected to continue.
In summary, we’re watching more TV. We’re spending a lot of that viewing time on mobile devices. And our TV time is beginning to overlap and interplay with social networking.
CES is sure to showcase new innovations that address those trends. We’ll be there with Motorola Televation and DreamGallery, among others. These are just a couple of the latest innovations you’ll see from Motorola. What do you expect to see at CES 2012? Stay tuned for an action-packed show!
Filed under: CES 2012, DreamGallery, MEB 2011, Televation, TV, Video | Leave a comment »
Posted on September 21, 2011 by Motorola Mobility Home
At Motorola’s User’s Conference this morning, Live Digital with Shelly Palmer’s host Shelly Palmer outlined to attendees his take on how this industry is changing at a rapid pace. Shelly has a fascinating vantage point on how the industry is transforming and the impact on consumers. He focused a good amount of his presentation touching on the two types of consumers – connected and not connected. Shelly noted something that we well know in this space – consumers will pay for convience. However, this doesn’t mean they’ll pay for less than stellar quality or access to content.
Rather than dive deep into Shelly’s points, we’ll let him do the talking in a brief video touching on connected and not connected consumers. He also spoke to several other valuable points from his presentation, and we’ll share the videos here in the near future.
Filed under: Cable, Converged Experiences, Mobile device, Motorola Mobility, Multi-screen, TV, Video | 1 Comment »
Posted on July 20, 2011 by Motorola Mobility Home
One of the many dichotomies discussed at this years’ Connected Home Summit in London ran something along the lines of ‘why must consumers undergo a negative experience before they can experience a positive one?’
Indeed, all too often, consumers have to go through the pain of setting up a complex pieceof new kit before they can begin to enjoy many of the life-enhancing qualities. When they spend a sizeable chunk of their salary on a HD, super-size flat screen TV, they have a right to expect that all they need to do is plug it in and switch it on when they get it home.
Competition in this industry may be fierce, but consideration must be given to the consumer who needs to master the new product before they can begin to enjoy it. The manufacturer with the most consumer-friendly out-of-the-box user experience will gain the most.
By the same token, service providers have to ensure the set-up user experience is simple and problem free for the subscriber, a task that is becoming more complex as TV goes beyond the set top to other devices connected over a home network. The device that can be used with their service will be linked to their brand regardless of whether they have supplied them or not. Remote device management tools and customer self-help tools such as Motorola EDGE are a great help in improving the customer experience and reduce support costs. And there are cost savings too – for instance, user-friendly set top boxes that can be self-installed by the customer, represents massive savings in deployment costs for the service provider.
Until the industry as a whole takes this issue on board, companies that pass on that complexity are delaying gratification not only for the consumer, but for themselves,too.
Filed under: Cable, Converged Experiences, DTV, DVR, HDTV, IPTV, Medios, Motorola Mobility, software, TV | Leave a comment »