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Three Reasons 2012 Should Be a Good Year for Cable VOD

Author: Bob Scheffler, Director, Next-Generation Video Solutions

With all of the TV Everywhere buzz, it’s easy to let growing levels of cable VOD services slip under the radar. That’s a mistake. Here are three reasons why video-on-demand should have a banner year in 2012.

Narrowcast QAMs are getting cheaper and easier to deploy.

New high-density edge QAMs mean cable operators can implement additional narrowcast video QAMs more cost effectively and in greater quantities than ever before. At the same time, the cost of video QAMs used for VOD and other edge QAM-based services is falling rapidly.  Video QAMs have dropped below the $100-per-downstream level, making it less CAPEX-intensive (from a QAM perspective) to add more VOD channels, and, for the time being, more cost effective than adding Internet capacity to support TV Everywhere services.

Canoe has big plans for VOD ad insertion this year.

According to Vice President Bruce Dilger, two to three cable operators are planning to deploy Canoe’s new platform for dynamic VOD ad insertion this year. Instead of waiting days or weeks to swap out a VOD ad, these operators will be able to switch up content within a 24-hour window, and they’ll be able to target specific audiences based on viewer demographics rather than just geography. The new ad platform means new revenue, and new revenue means more cable VOD growth.

VOD comes in HD.

While TV Everywhere services are multiplying, there is still no guaranteed Quality of Service (QoS) for HD content delivery. Online video is still a best-effort proposition and in some cases it faces downstream constraints found in lower throughput legacy broadband networks.  On the other hand, because VOD is delivered over a managed network, cable operators can ensure the quality of HD content comes through to the intended audience. For the many viewers who want to take advantage of their HD flat-screen TVs, cable VOD will continue to have a leg up over online or over-the-top video for some time to come.

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Delivering the Most Advanced Digital Cable TV Network in Malaysia

Motorola Mobility will provide Malaysia’s Asian Broadcasting Network (ABN) the equipment and services to launch the country’s most advanced digital cable TV network in the second quarter of 2012.

Within the next five years, the new network will give six-million households access to more than 200 channels of news, education, entertainment, movies, sports and local programming. Motorola Mobility’s technology will enable ABN to also support future services such as video-on-demand, social TV and interactive gaming, alongside high-speed Internet and voice services, establishing ABN as a true triple-play provider. For more information, read the full press release.

Motorola Mobility Booth Photos @ CES 2012

Motorola Mobility is showcasing its lastest innovations in home and mobile devices at CES this week. Check out some photos from our booth below or, if you are at the show, stop by and see us in booth #8644.

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Motorola APEX3000 Universal Edge QAM Video

Yesterday we announced the Motorola APEX3000 high density Universal Edge QAM. The APEX3000 delivers industry-leading density to meet operators’ needs to cost effectively address increasing demands for narrowcast services such as VOD and nDVR. We were able to capture Chris Brown, Director of Product Management, Motorola Mobility, on the SCTE show floor discussing the benefits of the APEX3000 and how it helps cable operators. Take a look below.

 

Motorola Brings DreamGallery to Shaw Subscribers

Shaw Communications is developing a completely new guide experience for its customers…thanks to Motorola’s technology DreamGallery. DreamGallery is a cloud-based HTML5 video tool suite that delivers tools for rapid creation of custom, operator-branded guide experiences through powerful animations, filtering and an easy-to-use Web-like interface.

DreamGallery gives Shaw complete customization control of their television portals for advanced user navigation, features, and functionality for the deployment of new video experiences to the Motorola DCX3200 and beyond. Shaw customers using the DCX3200, a high definition (HD) set-top with a single 1 GHz tuner that supports both MPEG-2 and MPEG-4 can enjoy DreamGallery seamlessly. When configured with the optional MoCA® home networking interface, the DCX3200 can serve as a multimedia client for accessing content from other compatible devices in the home.

Watch a video below of Bjorn Lang, Software Solutions Architect @ Motorola discuss the challenges his team faced when developing DreamGallery and the consumer benefits.