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Apple Ups the Ante


Big news day. First Microsoft’s demo of Surface Computing and then…

Steve Jobs announced this afternoon at All Things Digital that consumers will soon be able to stream YouTube videos to their TV screens with Apple TV. I have to give credit where credit is due. Despite the fact that I’m not particularly interested in watching low-res Internet videos on my big screen TV, I’m sure plenty of people (albeit mostly under the age of 25) are. Apple TV is going to make it very easy.

Interestingly, Mr. Jobs went to great pains in his interview with Walt Mossberg today (blogged by Gizmodo, among others) to call Apple TV a replacement for your DVD player, not your set-top. I wonder where he thinks video-on-demand will play. In case you didn’t catch it the first time, Motorola’s Jeff Binder had plenty to say on the topic of Apple TV and VOD.

For another take on Apple TV, hop on over to Brent Schlender’s article today in Fortune (apparently pre-YouTube announcement.) If nothing else, it’s worth it for the picture of the Apple TV as sushi platter.