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Reflections on iTV and Targeted Advertising

Following the Kagan “Getting Personal” conference last week, I had a chance to sit down quickly with Motorola’s Mark DePietro and Ray Bontempi to hear their thoughts. Above is a two-minute video I stitched together from that conversation.

Two notes: First, Mark refers to “See-Uh,” which is actually CEA, or the Consumer Electronics Association. Second, apologies for the squeaking noise in the background toward the end of the video. It’s a door opening in the hotel conference room we commandeered.